Tidal has went through its business ups and downs. The company was working on its third CEO in 2015. But with the company struggling, Jay-Z’s good friend, Desiree Perez stepped in and helped turn the company around. The playlist is now off the chain comparing how it use to be in the past. Perez is known as a fearless business woman who knows how to turn around any business in the entertainment industry. The New York Times refers to her as Babe Ruthless because of her rep on the streets and in the business world.
Tidal is working with limited resources and a ton of debt. But Desiree Perez is keeping the company in the right lane as it pushes forward gaining more interest and monetary gain. The Tidal app has gained popularity since February 22, when Kayne West dropped TLOP and an exclusive, which is a work in progress. Since then, over a million trial members have signed up with Tidal.
Desiree Perez is helping Jay-Z revive the company Tidal. Tidal is the underdog in the music streaming service industry. But with Desiree Perez lending that helping hand to Jay-Z, Tidal is seeing an influx in new memberships and curiosity is soaring with music fans. Desiree Perez has helped Jay-Z transition from a well-known rapper, to the music streaming business. More on musicbusinessworldwide.com.
Desiree Perez is no stranger to owning a business, business deals, and the entertainment industry. Her business skills are impeccable. She excels in negotiations and her accounting skills are extraordinary. Her husband is “OG” Juan Perez. He heads Roc Nation Sports. The husband/wife duo are in the Hova Circle of Influence along with Chaka Pilgrim, Jay Brown, Jana Fleischman, and TyTy Smith, check this on templeofthecave.com. They oversee and manage all operations with Roc Nations, various areas of management, and Tidal too. For additional read, click hitsdailydouble.com.