Since October of 2014, Tidal has been making waves in the music industry. 46 million tracks and 192,000 music videos later, Tidal holds the distinction of being the first 100% artist owned streaming service in the world. Almost instantly, users of the service can tell how artist driven Tidal actually is. In addition, Tidal is noted for paying the highest percentage of royalties to music artists and songwriters in the industry.
Tidal was founded by music artist Jay-Z, the rap mogul famous for “Hard Knock Life,” “Jigga What, Jigga Who,” and so forth. Aside from being arguably one of the greatest rappers of all time, Jay-Z is married to superstar Beyonce Knowles. The initial purpose of Tidal was to restore value to music, something its services have undoubtedly done. Desiree Perez is a longtime business partner of Jay-Z and a close confidant. Recently, Desiree Perez has been attempting to place Tidal on an even larger plateau. Additional article here.
With her assistance, Tidal has seen a leap in membership and a sense of renewed interest. This was the exact change in direction the Tidal platform needed. With that being said, Desiree Perez is not a rookie. In fact, she has been around the Jay-Z camp for several years. This includes the formation of Roc Nation, related articles on templeofthecave.com. Her husband Juan Perez is an equally talented businessperson, as he heads Roc Nation Sports.
A primary example of Tidal’s appeal would be the release of Kanye West’s “The Life Of Pablo.” Since its release, over one million people signed up as trial users. Desiree Perez is extremely talented in the world of business. She has been a helping hand to several artists and is credited for her role in the succession of Beyoncé’s Formation stadium tour. She was also instrumental in Rihanna’s deal with Samsung. Follow Dez on her facebook.com page.
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