JustFab is a company that has made a huge impact on the fashion world. The company allows its consumers to select their particular styles in clothing, which are used by JustFab to find similar clothes that complement these choices on builtinla.com. Along with this, JustFab gives its clients pictures on how to wear the clothes sent to them, with different style comments about each piece. This personalized and engaging way to shop is what has made JustFab successful because they make shopping on the internet a whole new experience. The new business was co-founded by Adam Goldenberg, an entrepreneur who’s insight into the business world has propelled the company.
At age 15 Adam Goldenberg founded his own gaming company called Gamers Alliance. Then three years later in 1999, he was able to sell his company to Intermix Media (the parent company of MySpace). Soon after he quit high school and went to work for Intermix Media as the Vice President of Strategic Planning. While working there his entrepreneurial experience came in handy as he became a success at the company. In fact, when he was twenty years old he was promoted to Chief Operating Officer. This made Adam Goldenberg the youngest COO of a publicly traded company, as well as marking another great milestone in his business career. While working at Intermix he also met Don Ressler, his partner in founding JustFab. The two became close friends as Don Ressler is the same as Adam, a spirited entrepreneur. This connection is what drove them to start their own company in 2006 after Intermix had been bought by News Corporation at http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html.
The two set out on making a company that would be game changing to the world of online fashion. To make their new brand catch they wanted to mix the ideas of socially engaging internet interactions with the ease of online shopping. To start to accomplish this goal they started Intelligent Beauty, which they launched multiple fashion trends off from. Through Intelligent Beauty they were able to project themselves as health and beauty professionals, which built them the following they needed to launch JustFab. Then Adam Goldenberg hired the best in the business to design their platform and gather clothing for clients. Through all this hard work to build up the company, JustFab has now become a major success with millions of clients worldwide.